BMW has launched the new BMW sub-brand which is focused on developing sustainable mobility, there will be two models launched under the new sub-brand from 2013, the BMW i3 and BMW i8. The BMW Group will also expand its range of mobility services over the years to come.
BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility, both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, while the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP).
The BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services In addition to services developed in-house. The venture capital company BMW i Ventures has the goal to expand the range of products and services offered long term by taking stakes in highly innovative service providers.
You won’t see any new or used BMW in Edinburgh as the BMW i Ventures, a Venture Capital company was founded in New York City with an investment totalling up to 100 million US dollars.
Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, said: "BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It's a new day in our industry; a new era for individual mobility. This is BMW i - Born Electric."
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